Why finding your own personal style beats following fashion trends

It seems like one week, everyone’s wearing oversized blazers and then the next, your social media feed is full of mini handbags and a completely different aesthetic. It can be exhausting (not to mention expensive) to keep up with fashion. But great style isn’t about following what’s popular. You want to find clothes that suit your personality and make you feel comfortable. Read on for some practical tips on creating a wardrobe that reflects who you truly are.

Shape your wardrobe around your unique personality

Think back to some of fashion’s most recognisable figures and their signature looks. We’re all familiar with David Bowie’s theatrical outfits, Iris Apfel’s oversized glasses and boldly coloured accessories, or Jane Birkin’s relaxed jeans and basket bags. They became famous because they didn’t follow the crowd. You don’t need to dress dramatically as them to achieve your own distinct identity. Do you love colourful knitwear, vintage denim or beautifully tailored coats? Find out what best reflects your personality and wear what genuinely appeals to you.

Avoid the Fashion Hype Cycle

We’ve all seen something online, convinced ourselves that we really needed it and then three weeks later wondered why we bought it. Trends move very quickly these days and constantly chasing them can leave you with a wardrobe full of clothes that don’t work together. One trick is, before buying something, imagine three outfits you could create using pieces you already own. If you can’t think of any, give yourself a few days before buying the item.

Build a signature look by mixing old and new

Start by looking at what you actually wear. Do you repeatedly reach for classic neutral tones? Are natural fabrics more comfortable or do you prefer innovative blends? Then experiment with different combinations rather than just replacing everything. Mix a vintage leather jacket with modern trousers, or pair a simple white shirt with a quirky retro necklace. And if you really want to bring a touch of distinctiveness to everyday outfits, consider pre-owned jewellery – that antique pendant or beautifully worn gold bracelet will become a piece that you wear for decades.

Personal style can be sustainable and confidence-building

Once you understand your personal style, expect to see a dramatic change in how you shop. No more buying five inexpensive tops that end up in the back of the closet. Instead, you might save for one classic white shirt that fits your signature look. Shopping second-hand, repairing damaged clothes and repeating outfits will also reduce consumption. Most importantly, you’ll spend less time worrying about whether your clothes are fashionable enough and more time enjoying wearing them with confidence.

A unique wardrobe that outlasts fashion trends

Uncovering a personal style doesn’t mean you have to wear the same things forever – your tastes will evolve as you come across new influences and experiences. Enjoy fashion by experimenting, borrowing ideas and embracing the occasional trend, but keep the pieces that genuinely feel like you. You’ll quickly build a wardrobe that doesn’t look like anyone elses.